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Who am I? I am a
drop in the bucket, just one of many
that you need to fill your bucket. When
part of or all of I evaporates, I know that alone I will not be noticed. But when enough of us evaporate, you will
notice us.
It upsets me when I see where
some of your money is spent, specifically with regards to charity.
Customers,
employees and suppliers should all be a company’s first consideration. The best value should be given to a customer;
value being the
best quality for an asking price. Also
employees who feel treated well by their employer treat the customer
better. I also am aware that suppliers,
stock holders and government all want a cut as well.
Investing in maintenance and expansion
competes for share of the bottom line as well
I am generally grateful that
your company still is able to wedge charity in the budget, but some of
the
charities that your company funds tend to make the bucket warmer,
causing more
and faster evaporation.
I ask that your company seek out
neutral organizations, ones that contribute to communities while
avoiding “hot
button” issues. Charities that employ
lobbyists at any level of government should, in my opinion, be avoided. Anything that involves a personal or a
political issue should be supported by people who share that opinion or
belief.
Schools, public and private are
in constant need of supplies ranging from paper to computers. School
faculty in
poorer districts could directly address many personal student needs
given such
supplies as coats and clothing to distribute at their discretion. Yes, there will always be some abuse.
The Boy Scouts, while they have
had some legal conflict, Girl Scouts, Habitat for Humanity, Shriners
Hospitals,
MDA, CARE Toys
for Tots, Guide Dog Foundation for the Blind,
Salvation Army, Red Cross, etc are a few examples of which few people will
voice any objections.
I also ask that your company’s
advertising receives the same scrutiny and consideration.
Please take the time to review both the
methods used to promote your company and who or what is sponsored to
promote
your company as well. Once again, not
everyone will be pleased, but doing so will create the best return for
your
advertising investment.
While I cannot tell you what to
do with your money, I can make an effort to reduce the amount of my
money which
may become yours. While I have enjoyed
doing business with your company, I will make an effort to reduce and
possibly
eliminate my business with your company, by seeking your competition,
seeking
substitutes for your products or services or just learning to go
without.
If you’re reading this line,
thank you for your time. |